Brand Strategy in Estonia

The leader in premium real estate, we deploy intuitive technology to deliver a truly personalised, client-driven experience. With professionals in more than 70 countries and territories worldwide, we're local everywhere, allowing us to walk alongside our clients at every stage of their journey. We know they expect us to be the first and the best in exclusive property. We deliver.

A Global Connection

When a home is represented by Baltic Sotheby's International Realty brand, it is presented to a highly–qualified global and local clientele through exclusive channels and relationships. Our proprietary network of residential brokerage companies is located in 72 countries worldwide, making Sotheby's International Realty a truly global real estate brand.

Brand Heritage

Recognized worldwide, the prestige of the Sotheby's brand is unparalleled. The acclaimed auction house, established in 1744 in London for collectors of art and other fine possessions, expanded to New York City in 1955. Sotheby's International Realty inherited the iconic brand name, building on its legacy by delivering unrivaled real estate services.

Worldwide Exposure

The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global property marketing partners include the most authoritative news, lifestyle, and financial voices, as well as most successful Estonian real estate sites. Additionally, once a home is showcased on, it is exclusively marketed on more than 100 Sotheby's International Realty affiliate websites around the world. Results are measured with a variety of analytics and reporting tools, which enable sales associates and clients to define a marketing campaigns impact.

Social Media

We actively engage with online networks of people passionate about fine living. Baltic Sotheby's International Realty creates exclusive content on multiple social media platforms, including Instagram, LinkedIn, our own website’s blog, and Facebook, the top referring source of traffic to Additionally, the Sotheby's International Realty brand's award winning YouTube channel has more subscribers and video views than any other real estate brand.

Media Partnerships

We partner with leading media powerhouses to deliver content to discerning audiences worldwide. Our partners' cutting-edge innovation, strategic positioning, and international impact enable the Sotheby's International Realty brand to successfully connect with a global clientele.

The art of marketing a property is based on showcasing each home's unique character. In 18 languages, our enhanced editorial approach on enables millions of viewers to immerse themselves in our collection of 3D virtual reality tours, ultra high-definition videography, and high-resolution photography. This content rich experience is more effective in driving prospective buyers to and engaging them once they arrive.

Curate by Sotheby's International RealtySM

Curate by Sotheby's International Realty is the innovative augmented reality (AR) luxury real estate tool - envision, design, and experience your future home like never before in this immersive app. Any property can be transformed using a curated selection of AR furnishings and décor sets. Download Curate by Sotheby's International Realty in the Google Play Store or the Apple App Store.

SIR Mobile

The Sotheby's International Realty mobile app is the only luxury real estate app that serves properties in more than 70 countries and territories worldwide. Experience homes on your mobile device like never before with immersive 3D property tours and our new augmented reality "shop the room" functionality. The application is adapted for Estonia to the Euro currency, metric unit of measurement and offers more than 18 most spoken languages.

Apple TV

The Sotheby's International Realty Apple TV app is designed to fully immerse consumers. With our innovative app, homebuyers can discover Sotheby's International Realty brand properties from the comfort of their living rooms. Unique to our app, users can explore our extraordinary offerings via lifestyle and amenities, and can highlight properties and recent searches.


Conceived in the belief that home and living in full are inextricably entwined, RESIDE is the Sotheby's International Realty brand's magazine devoted to the finest in inspirational homes and lifestyles worldwide. A destination for connoisseurship in the arts, culture, design, travel, fashion, food, and philanthropy, RESIDE casts its net wide to discover the very best of gracious living. We present it to our readers through stories told in words and pictures by the world's most talented and creative individuals. RESIDE is available through a custom-publishing program for our affiliate network, coupled with a robust digital presence which extends the global reach of the content.